Lego Serious Play is a moderated workshop process that is tailored to your question, but follows a clear system.


The process follows five simple steps: Your question - construction of models - exchange to models - reflection & documentation - implementation.

Lego Serious Play is a moderated workshop process that is tailored to your question, but follows a clear system.


The process follows five simple steps: Your question - construction of models - exchange to models - reflection & documentation - implementation.

The method was developed by Lego in the 90s. The company was in great difficulty at the time due to drastic changes in the market - at that time computer games became suitable for the mass market.

By focusing on their core competence, building models and mapping ideas into models, a method was developed for the development of strategies and ideas in teamwork.

Lego thus achieved its own turnaround and is still regarded today as a model company when it comes to its own development processes and customer centricity.


The method has been continuously refined ever since. It uses scientific findings from educational research and psychology (constructionism, creative imagination, hand-brain connection & implicit knowledge, flow theory) for a solid foundation.

The method was developed by Lego in the 90s. The company was in great difficulty at the time due to drastic changes in the market - at that time computer games became suitable for the mass market.

By focusing on their core competence, building models and mapping ideas into models, a method was developed for the development of strategies and ideas in teamwork.

Lego thus achieved its own turnaround and is still regarded today as a model company when it comes to its own development processes and customer centricity.


The method has been continuously refined ever since. It uses scientific findings from educational research and psychology (constructionism, creative imagination, hand-brain connection & implicit knowledge, flow theory) for a solid foundation.

The method was developed by Lego in the 90s. The company was in great difficulty at the time due to drastic changes in the market - at that time computer games became suitable for the mass market.

By focusing on their core competence, building models and mapping ideas into models, a method was developed for the development of strategies and ideas in teamwork.

Lego thus achieved its own turnaround and is still regarded today as a model company when it comes to its own development processes and customer centricity.


The method has been continuously refined ever since. It uses scientific findings from educational research and psychology (constructionism, creative imagination, hand-brain connection & implicit knowledge, flow theory) for a solid foundation.

BENEFITS

  • ​100% participation of each participant

  • Making complex relationships tangible using models

  • Create a common understanding of the facts in the team

  • Tangible ideas and results that are deeply rooted in your own context

  • Tailored to your question. Following a clear and comprehensible system

  • A process that goes far beyond mere articulation through language

  • Bring and visualize implicit knowledge

  • Promotion and promotion of both halves of the brain

  • Entertaining and interactive format with lots of ideas and new perspectives

  • Use existing knowledge in the company and put it in a new context

  • Criticism based on models, not on people

  • Promotion and creation of logical & emotional connections to complex problems

info@rethink-innovation.ch

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RETHINK Innovation

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8001 Zürich

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