Strategy and Team Development with Lego® Serious Play®

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The Method

The name gives you a hint: Lego® Serious Play® has its origin in the company Lego. But this is neither about colorful bricks, nor about playing in the true sense of the word. Lego® Serious Play® rather offers a playful and systematic approach to tackle complex questions. With Serious Play, ideas can be developed and strategies made visible and tangible. In addition, the method helps teams to communicate with each other in difficult project phases.


Our offers

We tailor each workshop individually to your challenges. In the following you will find a short selection of our offers.

Our offers

We tailor each workshop individually to your challenges. In the following you will find a short selection of our offers.

Identify relevant problems for your project and develop effective strategies. Our trained facilitators will accelerate your project.

Strategy Workshop

(1/2 Day)

Ideation Workshop

(1/2 Day)

Develop ideas for your current challenges in a team and make them tangible in models. Creative, playful and courageous thanks to Lego® Serious Play®.


(1/2 Day)

Together with your team we visualize dynamics and Team constellations. Thus, needs and wishes become explicit and tangible.

Strategy Workshop

(1 Day)

Dive deeply into complex matters with your team. Together we model interrelationships and develop options for action.

LSP Training

(1 Day)

Learn with our certified experts how to use Lego® Serious Play® in meetings with your team and use it yourself.

Prototyping with LSP

(1 Day)

Give your ideas a form! Together we bring your business, product or service ideas to life with Rapid Prototyping.

Dario Schoch
Managing Director Cognito Films


  • 100 % participation of each participant

  • Making complex interrelationships tangible using models

  • Creating a common understanding of the facts in the team

  • Tangible ideas and results that are deeply anchored in their own context.

  • Tailored to your question. Following a clear and comprehensible systematics

  • A process far beyond pure articulation through language

  • Bring implicit knowledge to the surface and visualize it

  • Stimulation and demand of both brain hemispheres

  • Entertaining and interactive format with lots of ideas and new perspectives

  • Using existing knowledge in the company and putting it into a new context

  • Criticism on the basis of models, not on persons

  • Promotion and creation of logical & emotional connections to complex problems



We love variety. From SMEs to large corporations and cultural institutions. Here is a small selection of our clients.



Get the latest news, tipps and templates and Information about our public introduction courses in English


With a distinctive sense of humour, a good portion of passion and a love of creativity, we rethink or develop products and services on behalf of our customers. The focus is always on the individual.

Robert Rassmusen, one of the developers of the method of
Lego® Serious Play® has trained us as facilitators. We would like to share this knowledge with you.

Lego Serious Play Workshop Strategie
Lego Serious Play Workshop

Lukas Stadelmann

Lukas studied violin at the Musikakademie St.Gallen and economics with a focus on innovation economics at the University of Zurich. He then moved to the School of Design Thinking at the Hasso-Plattner Institute in Potsdam. Lukas combines passionate creativity with analytical structure and advises companies in the areas of innovation development, design thinking and digital transformation. As a guest lecturer he teaches at the University of St. Gallen in the CAS "Digital Innovation and Business Transformation" and at the Zurich University of the Arts in the CAS "Design Thinking.

Stephan Matzdorf

Stephan studied urban planning in an international context at the Technical University of Berlin and design thinking at the HPI. He then did research at the HPI Stanford Design Thinking Research Program on the role of space in innovation processes. He combines experimental with scientifically analytical approaches and gladly passes on his knowledge in various teaching positions at the Lucerne University of Applied Sciences and Arts, the Zurich University of the Arts and the Technical University of Berlin.



Serious Play is an offer from Rethink GmbH. Contact us by mail at, by phone at +41 (0)76 422 28 82 or directly using the contact form below.



ist ein Angebot von

RETHINK Innovation

Talstrasse 15

8001 Zürich